From Obscurity to Success: How Hy Digital Boosted Bookings for Koyao Island Resort

THE SOLUTION Reach, Engage, Convert Awareness Stage In the awareness stage, we aimed to introduce Koyao Island Resort to potential customers and create brand awareness. We used Facebook and Google display ads to reach a broad audience who may not have heard of the resort before. Our ad creatives included high-quality images and videos showcasing the resort’s unique offerings such as luxurious accommodations, breathtaking views, and adventurous activities. We also used targeting options such as interests, behaviors, and demographics to reach people who were likely to be interested in the resort. Consideration Stage In the consideration stage, our goal was to nurture potential customers who had shown interest in Koyao Island Resort. We created ads that highlighted specific features and amenities of the resort, such as the spa, restaurant, or swimming pool. We also used retargeting campaigns to reach people who had previously visited the resort’s website or engaged with their Facebook page. By reminding them of the resort’s unique offerings and showcasing special deals and packages, we aimed to keep Koyao Island Resort top-of-mind for potential customers. Conversion Stage In the conversion stage, we aimed to turn potential customers into paying guests. We used Facebook and Google search ads to reach people who were actively searching for accommodation in the Koh Yao Noi area. Our ad creatives included calls-to-action such as “book now” or “check availability.” We also used retargeting ads to show potential customers specific rooms or packages they had viewed on the website, and used dynamic ads to showcase real-time availability and pricing information. Overall, the full funnel strategy helped us guide potential customers through the customer journey, from awareness to consideration to conversion. By using different ad sets for each stage of the funnel, we were able to reach the right people with the right message at the right time. The strategy helped us increase brand awareness, generate leads, and drive bookings for Koyao Island Resort.

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