Full Funnel Strategy for BYD Lofts | Hy Digital

THE SOLUTION Reach, Engage, Convert Hy Digital’s full funnel strategy for BYD Lofts was designed to create brand awareness, generate leads, increase revenue, and drive bookings. To achieve these objectives, Hy Digital utilized a three-step process that included the Awareness, Consideration, and Conversion Stage. In the Awareness Stage, Hy Digital’s Google Ads and Facebook Ads campaigns targeted people who had shown interest in travel, hospitality, and tourism. By designing ads that introduced BYD Lofts and its unique features to the audience, Hy Digital aimed to create brand recall among the target audience. In the Consideration Stage, Hy Digital targeted people who had already engaged with the hotel website or social media pages. By using retargeting ads to remind potential customers of the hotel’s features and benefits, and running ads highlighting customer reviews, amenities, and attractions nearby, Hy Digital aimed to get potential customers to consider BYD Lofts as their preferred hotel when they visited Phuket. In the Conversion Stage, Hy Digital’s objective was to convert potential customers into paying guests. By targeting people who had shown interest in Phuket and had already engaged with the BYD Lofts website or social media pages, Hy Digital designed ads that showcased the hotel’s offers, promotions, and discounts. The objective was to drive bookings and increase revenue.

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